The Oklahoma Influence: Content creators leaving lasting impressions
For years, Oklahoma has been characterized by its wide-open plains, deep-rooted history and a quiet charm that often flies under the radar. But in the age of social media, the state is getting a modern makeover, thanks to a group of content creators who are helping to reshape how the wider world views Oklahoma. These influencers are not just showcasing their own lives; they’re also building bridges between Oklahoma and global audiences. By blending local culture with creativity, they are proving that the Sooner State is more than meets the eye.
Emily Phillips at the Ambassador Hotel
PHOTOGRAPH BY CHRIS RETTMAN PHOTOGRAPHY
This new wave of Oklahoma influencers is carving out a unique space online, attracting millions of followers who are curious about Oklahoma living. From culinary adventures to fresh fashion trends and Tulsa’s street style, their content is a testament to Oklahoma’s diversity, individuality and innovation. We’re spotlighting three creators — Emily Philips, Gabriel Mor and Vame — who are leading the charge in crafting a fresh, vibrant and desirable image of Oklahoma.
Emily Philips: Finding the Flavor
From Bethany, Emily Philips has emerged as a trusted guide for uncovering the state’s hidden dining spots. Her social media journey began as a casual hobby, posting snapshots of her life. But when she leaned into creating TikTok videos highlighting Oklahoma’s food scene, her platform skyrocketed. Philips celebrates local eateries while painting Oklahoma as a state brimming with flavor and character, both in the kitchen and within its communities.
Her videos, featuring everything from farm-to-table restaurants to classic diners, offer a fresh perspective on what it means to dine in Oklahoma. She also shares a wide range of community activities, from local festivals to family-friendly events, showcasing the state’s vibrant life. Whether it’s a hidden art gallery or a weekend farmers market, Philips’ creative lens showcases Oklahoma as a place filled with exciting opportunities to explore.
Her followers, many of whom live outside the state, find her content both intriguing and engaging, piquing their interest in what our restaurants and activities have to offer. With her passion for food and storytelling, Philips has proven it’s more than what may seem like a state full of barbecue and fried food, positioning Oklahoma as a culinary destination.
PHOTOGRAPH BY JESSI CHAPMAN
Gabriel Mor: Oklahoma Chic
In the heart of Oklahoma City, Gabriel Mor is redefining style in the Midwest. Born and raised in the city, Mor’s journey into social media started with his band, Jason Scott & The High Heat, where he dabbled in sharing creative content. But it was his love for fashion that truly set him apart. Believing that “when you dress better, you feel better,” Mor’s playful yet polished approach to personal style has captivated audiences.
What makes his platform unique is how he balances fresh fashion with his Oklahoma roots. By creating videos that highlight his outfits and tips against the backdrop of Oklahoma City, he’s shown that you don’t have to live in New York or Paris to make a mark on fashion. His partnerships with brands like Ralph Lauren and Levi’s demonstrate how Oklahoma style can resonate globally. For Mor, Oklahoma is stylish, fun and unapologetically bold, a message his followers can’t get enough of.
PHOTOGRAPH BY KRISTANI
@SHOTBYKRISTANI
Vame: Tulsa’s Street Style
Tulsa-based influencer Vame has turned the streets of his city into a runway. Best known for his viral video series, “What Are People Wearing in Tulsa,” he has captured the attention of millions. Approaching 40 episodes, Vame’s series showcases an eclectic mix of Oklahomans’ street style, proving that individuality thrives in every corner of the state.
The inspiration for his series came from a simple yet powerful thought: “Why not here in Tulsa?” After seeing similar videos filmed in major cities worldwide, Vame decided to take the initiative and bring the concept to his own backyard.
One of his standout moments came when a video he filmed at the Oklahoma State Fair gained international attention — it showcased the vibrant styles of fairgoers and also highlighted the creativity and charm of everyday Oklahomans. The global reach of the video proved that Oklahoma’s unique fashion scene resonates far beyond state lines, cementing Vame as a key voice in bringing local style to the world stage.
PHOTOGRAPH BY VAME
What sets Vame apart is his ability to blend his love for fashion with a genuine representation of the people around him. His videos celebrate the creativity and uniqueness of Tulsa’s residents, highlighting that style is deeply personal and defies stereotypes. Through his love for thrifting and personal expression, Vame embodies the essence of Oklahoma style: authentic, inventive and refreshingly distinctive. For viewers outside the state, his content offers a vibrant glimpse into Oklahoma’s fashion scene, proving it can stand toe-to-toe alongside major metropolitan hubs.
Fresh Takes on Oklahoma
Together, creators like Philips, Mor and Vame are rewriting Oklahoma’s narrative. Their platforms showcase a state that is dynamic, stylish and filled with excitement. By connecting with audiences outside Oklahoma, they’re breaking down preconceived notions and inviting others to see the state through their eyes.
Social media has become a powerful tool in reshaping public perceptions, and these influencers are using it to spotlight Oklahoma’s best-kept secrets. Whether it’s a delicious meal, a standout outfit or a unique sense of community, their content reminds us that Oklahoma is anything but ordinary.
In a world where first impressions often come from a scroll through social media, these creators are helping to ensure that Oklahoma leaves a lasting one.
Follow Emily Philips: @emilyphillipsw
Follow Gabriel Mor: @gabriel_mor
Follow Vame: @heyvame_